Powerful Negotiations Training: Know Your BATNA

Powerful Negotiations Training Know Your BATNA

In Roger Fisher and William Ury's classic negotiation book Getting To Yes: Negotiating Agreement Without Giving In, they use decision theory to craft the notion of BATNA, or best alternative to a negotiated agreement. Many people have heard of this term, but how many actually think about it before or during negotiations training?

The only reason to negotiate is to produce a result better than you can obtain without negotiating. What is the result the negotiation is producing? What is negotiations training? What is your BATNA - your Best Alternative To a Negotiated Agreement? According to Fisher and Ury, that is the standard against which any proposed agreement should be measured.

They go on to claim in their negotiations training that that is the only thing which can protect you both from accepting terms that are too unfavorable and from rejecting terms it would be in your interest to accept.

Not every negotiation concludes with an agreement. There are times when you can do better by walking away. In any negotiation, alternatives exist. They may not all be attractive, but they will be there. The best alternative is your BATNA.

A successful negotiation will end with a result that is better than your BATNA. If the result is not better than your BATNA you should walk. Keep your negotiations training in mind during the discussions, in order to have a useful alternative.

Preparing your BATNA before negotiations training is essential when determining when to walk or when to talk. If your "bottom line" is arbitrarily pulled out of the air it won't help you much when making decisions. Your bottom line should be based on your alternatives and what you can get elsewhere. If your bottom line is not based on your BATNA, how will you know if it is realistic or not? How will you know if you can do better?

If you know your BATNA is better than the opposing side is offering, you can walk with confidence. If it's not, you can become more creative with your negotiations training and work toward a deal.

Know Your BATNA

Some negotiators enter negotiations without knowing what they will do if they cannot reach agreement. This can lead to being insecure and unsure of when to continue negotiations and when to walk. Negotiators who know what they will do if they don't reach agreement have much greater confidence during negotiations training.

To determine your BATNA ask yourself, "What could I do to satisfy my interests if we do not reach an agreement?" Come up with possible alternatives and list the pros and cons of each. When you have a list of alternatives, determine what you will really do, out of the possibilities, if no agreement is reached between you and the other side. This will most likely be your BATNA. I say most likely because many people don't think creatively about other ways to satisfy interests. So be sure to spend a little time in negotiations training to really determine alternatives.

Additionally, we must remember that alternatives are usually not fixed in stone. Once you have determined your BATNA, take a few more moments in negotiations training to think about how you might make your BATNA easier, more probable, or better at satisfying your interests.

If you only accept deals that are better than your BATNA, improving your BATNA guarantees you a better result. Every negotiator has a BATNA including the other side. Whether they have thought about it or not, they have one. During your preparation for negotiations training, it can be extremely beneficial to determine at what point they should walk out of the negotiation. What is their best alternative? If you knew this, wouldn't negotiation be easy?