Dynamic Negotiation Workshop  : 10 Tips to Negotiating a Better Advertising Buy

Dynamic Negotiation Workshop   10 Tips to Negotiating a Better Advertising Buy

The Kiplinger Letter, an authority that forecasts for management decision-making, recently discussed media projections and predicted that Internet advertising sales would grow 15% .As Kiplinger noted, this growth comes at the negotiation workshop of broadcast and print media.

In a competitive environment, media salespeople struggle to meet sales quotas. This means that opportunities exist for small business owners who negotiate their own advertising. Not everyone knows that media is negotiable and far more negotiation workshop exists in advertising than might be expected. With that in mind, these tips could make negotiating your next advertising purchase potentially more profitable for you:

- If possible, prior to meeting with a media salesperson, make a list of questions you want answered. As you think about your business and its goals, you'll be more alert to negotiation workshop that makes sense. An old proverb says, "Luck is where preparation meets opportunity."

- Listen without interruption to the sales presentation. The less information you give to the salesperson, the less effective he/she can be. Fact: Good negotiators ask good negotiation workshop and quickly assess needs to find solutions; subsequently, business owners can find themselves purchasing advertising that they had no intention of accepting. Give no indication of your opinion of the proposal.

- Even if you're enamored of the idea, pause and delay giving an answer. Think about the proposal negotiation workshop so that you do not over-commit in the heat of emotion.

- Do not accept a proposal as presented. Fact: Your negotiation workshop differs from that of the salesperson or his/her company. Make sure that the option you consider actually satisfies the � solution your firm requires.

- Ask, "Is there room for negotiation?" Some negotiation workshop immediately drops the price. A television salesperson, anxious to close a sale for a new program, lowered her price 25% when one of my clients asked this question. Fact: More is given away in most negotiations than need be.

- Ask, "Is there anything else I should know about this offer?" Amazing negotiation workshop comes out of the mouth of insecure salespeople. - When you negotiate, focus on the person with whom you're dealing. The best negotiators find a way to let the opposition "save face."

Optional tactics:

- Practice the art of looking stricken when the negotiation workshop announces the price. Follow up by repeating the price with a question in your voice.

- What would you like for me to do? (Be ready for the negotiation workshop recommend a buy. Ask why.)