Persuasion is the ability to influence people's thoughts actions using specific methods and negotiation techniques. It involves changing a person's mind to sell your idea or concept and in turn, make changes in your favor. The negotiators make it seem as if the people have been provided with a fair deal and it also appeals to the intellect of the people to use their logic and emotions in a balanced manner.
A successful negotiator is a person who creates a win-win situation for himself with negotiation techniques. It could be anything; from something as simple as convincing the employees for a salary to something like convincing the clients for work or for a contract. In the words of Dale Carnegie of the Carnegie Mellon fame, "The only way to influence the other fellow is to talk about what he wants and show him how to get it."
The Laws of Persuasion describe the negotiation techniques to help people take decisions in their everyday life. Some of the most important laws are those related to reciprocity, liking, scarcity, commitment and consistency, authority and social proof. While using these six laws of persuasion to negotiate with people, you should always remember to appeal to fair play in the first place.
The essence of successful negotiation techniques lies in establishing a rapport, building up your credibility and then using this comfort factor and trust to suit your own intention. It is also very essential for you to make the people that the information shared by them will not be disclosed to anybody else.
The law of reciprocity speaks of behaving exactly the way somebody behaves with you. The law of liking is based on the fact that the person likes you and finds you similar to him/her and hence he/she believes that you must be selling something nice for sure. This makes a person want to do what you tell him to. The law of scarcity makes the person think that if he does not take a decision or think fast, then he would lose out on what he could achieve or attain.
The law of commitment and consistency on the other hand, focuses on having a consistent approach towards things and not changing it. The law of authority is basically centered on the methodology of making people believe that you are the expert in the subject in question; hence what you say is absolutely right and thereby people believe you. The law of social proof focuses your negotiation techniques on following the crowd; since everyone is buying your idea and hence the person in question also believes it.
When you adopt these laws and negotiation techniques into your realm of communicating effectively, you can achieve more and more success. Adopting these laws is not about being manipulative but rather it is about being more adept at getting the support from the people to achieve the most desired and positive outcomes.